Social media seems to be a bit of an anomaly in American life. Who would have ever thought that the evolution of the internet would have led us to an endless supply of baby pictures and cat videos? Not a single damn person! Don’t be mistaken, though, social media won’t be going anywhere any time soon. Even if you can’t stand social media, if you’re an entrepreneur or marketer, you need to utilize it to find your customers!
According to the Pew Research Center earlier this year, 73% of adults use YouTube while 68% of adults use Facebook. That’s a lot — really — that’s a whole lot of people. On Facebook, in particular, that same study found that three quarters (as in 75%) of people who use Facebook, use it daily!! That means, if the people researched are anything like me, they wake up and scroll while they brush their teeth, during lunch, while watching TV, and so on.
The Next Generation
(How I went from Greek Mythology to Star Trek is something we’ll never know.)
While Facebook and YouTube are widely used by all adults, some others are frequented by a younger crowd. 18 to 24 year olds use more social media, overall, with a larger variety of platforms. Snapchat is reportedly used by 78% of this age group, Instagram is at 71%. One of our Titans, YouTube, comes in at a whopping 94%.
When you consider a slightly larger age group (18 – 29 year olds), 88% report using any type of social media. Aside from that, Business Insider has reported that 89% of Millennials (defined here as 18 – 34 year olds) and 79% of Gen Xers (34 – 54 year olds) watch more Netflix than traditional TV. Unless you’re selling Mesothelioma Lawsuits and a Catheter Delivery service, TV is NOT where you’re going to reach people anymore. If you are selling Mesothelioma Lawsuits and Catheter Delivery services, though, more power to you! 👊
There’s SO Many Platforms! Where do I Start?
Social media marketing can vary depending on WHO you want to reach and HOW you want to reach them. Each platform has a different ‘personality’ and a newbie might not know where to start. Luckily, the depths of the internet have provided us with a nifty meme to help.
It can be harsh in the Twitter-sphere, especially with all the news circulating
Likeable enough but pretty vanilla
Honestly, seems to have faded away like the thick layer of black eyeliner I had on in high school
All photos and videos, obviously very image-focused
Professional and business-focused, great for B2B content
See? Nifty, right?
But, you ask, where’s YouTube? Snapchat? Pinterest?
I can only do so much in one meme, okay?! Here you go!
Everything you could ever dream of (that’s appropriate for all age consumers), in video format
Our youth have learned that anything on the internet can follow you forever, they keep it quick and temporary (there’s a joke here about the way Millennials date, but I’m going to leave that alone)
Like Instagram but more… organizable, save photos and how-tos for future reference
It’s Not Going Anywhere
Social media marketing is still one of the best ways to reach your target market. While the platforms vary and the algorithms are constantly updated, social media as a whole is here to stay. Your specific strategies may change over time and it takes work to keep up with those changes, but it’s an investment that is necessary. Your audience is on social media and they are increasingly more likely to be on it in the future, so don’t miss out on reaching those people!
Written by: Randi Zimmermann